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BEHIND THE BRAND

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It all started with an Apple Watch...

I had a watch with a very boring stock silicone band. I had difficulty finding something unique, creative, and artistic. I wanted something I'd be proud to wear and show others. Something that would match all the silver bangles and cuffs I love to wear.

I knew I wanted something that was a piece of artwork that I could wear every day, everywhere. I wanted something with sterling silver and turquoise. Something handmade. I found it and made my band because I couldn't find anything else like it out there. Others began asking about my watchband. I began making bands, hunting for vintage pieces and beautiful buttery leather. That's how we began.

- Jefra Linn, Founder and Business Owner
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